Dash Partnership Aims for Crypto Adoption

The cryptocurrency’s latest partnership is a move towards greater cryptocurrency adoption.

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Dash, the 14th largest cryptocurrency according to CoinMarketCap, has partnered with Rewards.com to promote mainstream adoption of cryptocurrency. The partnership makes cryptocurrencies accessible to your average Joe by giving everyday customers the opportunity to earn DASH as they shop. Another aim of the partnership is to encourage the use of cryptocurrencies as alternative currencies to fiat currencies for spending.

Brad Zastrow, the Global Head of Business Development of the Dash Core Group, explains:

“This is the next step for Dash in our goal of achieving widespread mainstream adoption. The partnership…lowers the barrier to entry by eliminating the complication for those unfamiliar with digital asset exchanges. No longer do people need to buy, mine or trade for Dash. With this partnership, everyday consumers can earn Dash simply by shopping, which has never been done before on this platform.”

Todd Rowan, CEO of Rewards.com, says that this partnership can get more people into the crypto space:

“The remarkable aspect of this partnership is we are introducing people to cryptocurrency in a non-threatening way”

He says that the program works “just like any points program” except that the earnings that one could accumulate from Rewards.com may help users learn how to use cryptocurrencies:

“The earnings from Rewards.com will help you to start to learn about how to use cryptocurrency, including trading it on the market for Bitcoin or cryptocurrencies.”

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