Amazon moves into blockchain with new partnership

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Amazon’s cloud computing division announced on Tuesday that it is eyeing on making it easier for customers to use blockchain technology with its new partnership.

The e-commerce and cloud-computing giant will partner with Kaleido, a new startup launching on Tuesday. Kaleido was born out of leading blockchain incubator Consensys. The company aims give Amazon Web Services (AWS) customers an “easy button” to get into the same underlying technology that helped create bitcoins.

“They can focus on their scenario and they don’t have to become PhDs is cryptography, we give them a simple platform to build their company on blockchain,” said Steve Cerveny, one of Kaleido’s founders.

Blockchain technology keeps information of transactions on a public, distributed ledger, which advocates claim will remove the need for a third party in many cases. Blockchain advocates also claim the technology to be faster and more secure.

“Introducing Kaleido to AWS customers is going to help customers move faster and not worry about managing blockchain themselves,” Amazon Web Services said in a statement. It is the first Blockchain SaaS solution available on the AWS Marketplace and will help them rapidly advance their blockchain projects,”it added.

AWS is a subsidiary of Amazon that provides paid subscriptions for cloud computing platforms to governments, companies and individuals. AWS uses a partner-led strategy rather than build from the ground up.

“They’ve been looking for partners to help get blockchain into their customers’ hands,” Cerveny said. “They’re putting it in the marketplace will accelerate what their customers are going to do with it,” he added.

Joseph Lubin, founder of the Ethereum blockchain platform which Kaleido and AWS will be using, said this is yet the biggest move made by any tech giant to get into blockchain.

“This is a heavy duty, full stack way of getting the company into blockchain solutions,” he said.

Amazon joins Microsoft and Facebook in exploring use cases for blockchain technology.

IBM, Accenture, JP Morgan and Chase, HSBC and Deloitte are just a few among other corporate names working on blockchain initiatives as well.



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